"Personally, I do not really care what this area is called but I have had to face up to it in my capacity as Chair of the sub-committee of the International Standards Organisation (ISO) which is responsible for the revision of ISO 13407 - the International Standard for Human Centred Design.
The ISO concept of usability is much closer to this definition of user experience than it is to the concept of ‘easy to use’ so we have decided to use the term user experience in the new version of ISO 13407 (which will be called ISO 9241-210 to bring it into line with other usability standards)."
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